Corporate Branding & Logo Design
Good Threads
Conscious Canadian Style
This local sustainable fashion retailer needed an e-commerce platform, and complete branding. Sustainability & ethical practices needed to be considered throughout the entire process.
The Good Threads project was developed in phases, starting with a complete branding package which included a logo design, sub marks, style guidelines, stationary, marketing materials, signage, and the development of company messaging and voice. The second phase included an e-commerce website, web page copy, product descriptions, blogs and newsletters. Along with the website, a cohesive social media presence was established including Instagram post templates, and setup of automated post scheduling.
Categories
Logo Design
Branding & Identity
E-commerce
Website Design
Sustainable Design
Good Thread’s Branding Identity Guidelines included colours, typography, and styles to ensure consistency and to develop a strong visual identity.
MAIN LOGO
COLOUR PROFILES
TYPOGRAPHY
RALEWAY
HEADERS
ABCDEFGHIJKL
MNOPQRSTUVWXYZ
abcdefghijkl
mnopqrstuvwxyz
BODY
ABCDEFGHIJKL
MNOPQRSTUVWXYZ
abcdefghijkl
mnopqrstuvwxyz
LOGO SUB-MARKS
Good Thread’s e-commerce website is responsive across browsers and devices. Their website helped them reach their customers, sell their products, and target a specific audience of sustainably minded Canadians.
Page Layouts
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