The project began with an research and discovery phase where I learned about the counselling practice’s values, mission, and unique selling proposition. I worked closely with the client to identify their target audience and how we could communicate the brand’s message effectively.

Once I had a clear understanding of the counselling practice’s brand, our creative team developed a unique visual concept that would set the brand apart from competitors. We explored various colour schemes, typography, mood and imagery until we found a design that aligned with the client’s vision and values.

After finalizing the branding which included various marketing materials, the attention was turned to the website design. Using the WordPress platform, I created a user-friendly online presence that showcases the counselling practice’s services and provides easy access to important information. The website features a clean, light and airy design, complemented by the brand’s colours and visual elements.

In addition to the design, we ensured that the website was optimized for search engines and incorporated features such as contact forms and appointment booking capabilities. Training was provided on how to use the content management system so that the client could manage the website themselves.